5 Common Marketing Mistakes to Avoid
3 min read | Posted Mar 16, 2021 | Updated 2 years ago
You’re finally ready to begin marketing your business. You have a product or service ready to go, you have a budget in mind and you have an idea who you want to reach.
Marketing comes in many forms, but it’s easier than you think to make mistakes in your strategy. Mistakes can be costly, so it’s essential you avoid common pitfalls to keep dollars in your pocket. We all have had our share of mistakes, and these are just a few common marketing mistakes to avoid.
Mistake #1: Not Being Realistic
It’s one thing to be motivated and have big goals for your company, but it’s another thing entirely to be unrealistic. Everyone wants to have big success with their marketing campaigns, but it’s smart to know your limits. For example, launching a new website with expectations of receiving 10,000 visitors your first month is not a very realistic goal. Think optimistically with your marketing campaigns, but don’t set yourself up for failure.
Mistake #2: Not Being Specific
So you have a few realistic goals in mind for your marketing campaign, but there is another problem: you are not being specific. Sure, the goal for your new direct mailer is to generate leads. However, you need to be a bit more specific if you want to reach your goals. Instead, set out to generate 25 leads from your direct mailer. That way, you have a goal that is both measurable and attainable.
Mistake #3: Not Giving Things Enough Time
We live in a world of instant gratification, and we all want results from our efforts almost immediately. Unfortunately, this is not how things work with marketing. This is especially the case with long-term marketing techniques such as search engine optimization (SEO). While it may take several months to see big results, it’s important to be patient. Marketing is powerful, but it’s not magic.
Mistake #4: Sending Mixed Messages
When you are building a reputation and running a marketing campaign, you want to be sure your message stays consistent. This is also the case for using consistent color schemes, images, and of course your logo. Mixing up your message during a campaign can result in confusion, so do your best to be consistent in both your offer and your branding.
Mistake #5: Not Adjusting To Results
Once you have been at your marketing campaign for a while, it’s time to review your results. When your efforts consistently aren’t living up to your expectations, you should consider moving on to another marketing technique. Not every form of marketing is fit for every business. After all, marketing is all about reaching your customers in the most effective and efficient way possible.
Don’t let these five common marketing mistakes trip up your campaign.
For professional marketing insight, Third Angle is available to small businesses throughout the Colorado Springs area. Whether you are sending out a direct mailer or investing in social media, avoiding pitfalls will save you dollars and future headaches.