Posts by Sarah Perry
5 Important Aspects of Small Business Website Design
When it comes to small business website design, deciding what you need and what you don’t can be tough. By nature, small business websites are, well, smaller than a major enterprise website, and they don’t have quite as much space to cram everything in. Because of this, many small business owners find themselves confused over…
Read MoreHow to Get More Out of Your Small Business Website
Just having a website, in this era, isn’t enough anymore. If your small business website isn’t doing anything but taking up virtual airspace, then you’re losing out. Your website has the potential to be the best salesperson your company could ask for, you just need to treat it like one. Your website’s number one goal…
Read MoreResolve to be Relevant with this Website Update Checklist
With more than 95 percent of the world now online, websites are small businesses’ lifelines to the world. Of course, simply having a website isn’t enough. It has to be maintained and kept current to remain relevant in the eyes of consumers and web crawlers alike. Regardless of your dedication to customer support or how…
Read MoreProtect Your Website from Pandas, Penguins and Penalties
It is a rare successful business owner who is also an expert in the idiosyncrasies of Internet search engines. This is for the simple reason they tend to be busy with the myriad of duties that keep business owners busy: ordering inventory, attending to clients, managing employees, watching the books, as well as dozens of…
Read MoreThe 5 Most Common Misconceptions About Business Branding
There’s a lot of talk about branding, but what does it really mean for a small business? Is it really necessary to develop ideas for branding your business and spend valuable time and money on branding when both are in short supply? The answer is yes. Any business that survives long enough will be branded…
Read MoreHow To Use Facebook and Pinterest for Your Business
Using Facebook and Pinterest For Your Business… Where To Begin? Crash Course on Facebook News Feed for Businesses The average person has 1,500 stories a day that could flow through his/her feed. Is YOUR business one of those stories? Facebook tracks the type of content you’ve interacted with most in the past, and then presents…
Read MoreKeywords and SEO: Optimize Your Website With These Basics
Do I really need to optimize? 4 Reasons Why You Should Optimize Your Website Consider these reasons to optimize your website. 1. Most of your competitors are doing it All things being equal, if you are a plumber, do you want people going to your website for water heater repair, or would you prefer that…
Read MoreDo I need a Logo? A Brand? Both!? HELP!
To help clarify some of the confusion about logos and branding, their purpose and give some helpful tips we have come up with this short read. We approach logo design and branding with the utmost respect for our clients and want to achieve an end product that they and their audience will both love. With…
Read MoreHow User-Friendly Is Your Website?
Making sure your website is easy to use should be a major priority for your business. A website is a relatively inexpensive 24/7 selling machine that can make or break a sale. Below are the items that we look for in a user-friendly website. You can use these questions to evaluate your own website. Does…
Read MoreCreating a Realistic Marketing Schedule
It goes without saying that we live in a society of instant gratification. When we launch a marketing campaign, we want results at the snap of a finger. Unfortunately, this is far from reality with most marketing campaigns. Like almost everything else in life, marketing requires patience and a realistic mindset. Creating a realistic marketing…
Read MoreReasons to Hire a Marketing Company (Even Though You Don’t Want To)
Do you own a business? Do you sell a product or offer a service? If so, reaching your customer base might be a little more complicated than you’d think. In an ideal world, word of mouth of your business would spread like wildfire, and you’d never have to worry about finding new customers again. For…
Read MoreReasons to Update Your Website Today
Back in the 90s and early 2000s, having your own website was forward-thinking and on top of the latest marketing trends. One of the best things about having a company website is that they were essentially set it and forget it. You’d build your website, add a bit of information and let it sit. It…
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