12 Lawn Care and Landscaping Marketing and Advertising Ideas for 2024

Homeowners care a great deal about their outdoor spaces and value them for the numerous well-being and lifestyle benefits they provide.

When looking for ways to maintain or improve their landscape, yard or garden, they’re turning to local service providers for assistance, and that’s where you come in.

As a company that provides such a localized service to property owners in the Colorado Springs area, you want to make sure you have a diversified communications and marketing strategy to connect with existing and prospective customers, develop meaningful relationships, generate leads, and capture more business.

Developing Your Lawn Care and Landscaping Marketing Strategy

Marketing for small and medium-sized businesses continues to evolve. There are some tried-and-true methods, like flyers and print ads, that continue to have potency at a local level. At the same time, you want to stay aware of emerging digital trends and how they can expand your reach or get you in touch with a different segment of customers.

Here are a few ideas to incorporate into your landscaping marketing plan for 2024:

1. Claim Your Google Business Profile

If you haven’t already, make sure to claim your Google Business Profile (previously known as Google My Business) in 2024. Or create a profile for your lawn care and landscaping business, if one doesn’t exist.

There are several benefits to doing so:

• You have more control over the accuracy of the data supplied
• You can respond to reviews
• You will improve local search engine optimization (SEO) by showing up on maps and get better visibility for your page in search engine results
• You can make the best first impression online.

If you want to cover all your bases, set up a Bing Places for Business listing as well. Both are fairly simple processes to follow.

2. Respond to Online Reviews

People look at—and put faith in—online reviews when comparing local landscaping businesses and choosing which ones to consider. Monitor the reviews left on your social media pages, Google Business Profile, Yelp, and other local directories, and take a moment to respond, whether they’re good or bad.

You also can subtly solicit positive reviews from your most satisfied clients. If you send a follow-up email after completing a landscaping project, include a link to your online profile where they can leave a review. These also can be incorporated into your website as testimonials that may sway prospective customers in Colorado Springs.

In the event that fake reviews are damaging your online reputation, you can take these actions to work towards resolution.

3. Make Your Website Mobile-Friendly

Most often, people are using their smartphones and other devices to search for local businesses. It’s imperative that your website is easy to navigate and use on a mobile device. This will boost your SEO and lead to conversions.

Not only will you look more professional, but people will be more likely to linger longer on your site. A responsive site means the text, images, and other content show up properly on the screen—regardless of size—and forms are easy to fill out and submit. If you’re not sure where to start, reach out to a local website design team, such as Third Angle, to help optimize your landscaping website.

4. Perform a Technical Audit on Your Landscaping Website

Landscaping websites should be reviewed and audited periodically to flag any technical issues, such as broken pages and links; duplicate content; no HTTPS security; sitemap and indexing issues; poor navigation; and stability issues. All of these can impair the ability of Google and other search engines to find (or crawl) and rank (or index) your various web pages for online users.

If your technical SEO audit identifies these problems, it’s imperative to address them so your landscaping website can be the robust, functional marketing tool you need it to be.

5. Improve Keywords on Your Lawn Care Website

Another way to improve technical and local SEO for a landscaping company is by improving the content on your website. That goes beyond having high-resolution photos and intuitive design. Do some research to find out what type of keyword phrases and questions customers in your area most frequently use in their online searches when looking for the kind of services you provide. Then, update the language and information on your website to offer credible and comprehensive details and answers and incorporate your relevant keyword phrases in a logical and thoughtful way. Don’t oversaturate with random keywords, or that actually can work against you in terms of Google’s algorithm.

6. Continually Add Fresh Content to Your Website

Websites are not a set-it-and-forget-it marketing tool. They are a dynamic tool that needs frequent attention to perform well. Leverage your website for long-term business development success by incorporating new content monthly, or even weekly, that appeals to your target audience. Consider:

• Do your website visitors engage with how-to articles with tips for lawn care and maintaining or improving their outdoor spaces?
• Would they like to know what native plants thrive in the Colorado Springs area and some best practices for protecting plants during different seasons?
• Would they prefer short-form videos and infographics about your services?

The answers to these and other questions will inform your content marketing strategy. Here are 52 blog topic ideas to get you started as well.

No matter what type of content you create, it should be regionally specific, relevant to your target demographics, and timely. All of this will boost local SEO on your website, improving the frequency that your website appears to online searchers in your local area.

7. Get Listed in Local Directories

Beyond getting listed in the larger, online directories, which we can help you with, there are hyper-local options to work to get listed on as well.

Many chambers of commerce, regional business associations, and trade organizations will host online business directories on their own professional website. To help improve local SEO, reach out to those organizations about getting your company’s landscaping website included. This will boost the overall online presence of your brand. If you’re already included in various online directories, review them to make sure company information is up to date.

8. Start a Customer Referral Program

An option for getting landscaping customers in 2024 is through a customer referral program, predicated on loyalty and positive word-of-mouth. After all, your existing or past clients can be a valuable resource for helping you reach new people, and community members tend to trust recommendations from friends, neighbors, and family members. You can offer service discounts or upgrades for customers that incentivize them to recommend your lawn care business. Another idea is to put a referral form on your website or collect them through email marketing. Also, build relationships with other businesses in the real estate or home improvement industry, so they can recommend your company to their customers.

9. Update Your Landscaping Business Cards

Speaking of those “old-fashioned” methods, business cards still come in handy in a variety of circumstances. It’s helpful to have something tangible to hand out to people that they can keep on their desk or post on their fridge. Consider using a QR code on your landscaping cards, so people can easily access your website to learn more or get in touch with you electronically. You could even have it go to a specific landing page, with a form for people to request a consultation. By doing so, you also can track the stats on that particular page to test the effectiveness of your landscaping business cards.

10. Send a Mailing Campaign

Lawn care and landscaping are very place-based services. Rarely will customers look beyond the region to find a business that provides these services, so it’s important to cultivate a local customer base. Get yourself out in front of your prospects by doing a direct mail campaign or by distributing flyers or door hangers in Colorado Springs. Target homeowners, who are the key decision makers. The success of print strategies relies heavily on timing. Try to do your flyer campaign or direct mail campaign as spring is about to start, when people are already thinking about getting their outdoor spaces cleaned up after the winter season. Or connect with property owners after a large storm event or other natural disturbance, when they may be looking for maintenance and repairs. You also can run a special promotion, where the flyer or mailer doubles as a coupon or contains a promo code.

11. Refine Your Email Marketing

Email marketing will continue to be an effective marketing strategy for small businesses in 2024. It’s a way to directly target your existing clients or new prospects and provide them with information, resources, and promotions that strengthen their relationship to your brand and build rapport. You don’t even have to email every month or every other week. You could send out an e-newsletter quarterly or seasonally. You also can use emails for a number of purposes, such as sending out surveys and questionnaires to your customers; distributing recent blog posts with lawn-care and gardening tips; and updating recipients on your business details and services.

12. Invest in Digital and Local Print Ads

Print and digital advertisements tend to be a one-off marketing strategy, but when done thoughtfully, these campaigns can still be highly effective. For the digital side, you have multiple options, which include running ads and boosting posts on social media sites such Instagram, Facebook, TikTok, and LinkedIn. Investing in Google Ads can also help boost your visibility on search engine results for a short period. In terms of print advertising, community members continue to utilize local newspapers and magazines to find companies offering specific services, such as outdoor maintenance and landscaping. Another idea is to approach your local newspaper about writing a monthly column with lawn-care or landscaping ideas, tips, and tricks. The best approach is to tie in these types of advertisements into a larger marketing campaign to yield long-term results. Think of them as a boost or supplement. If you’re wondering how much to invest in print and digital advertisements, reach out to our team about business marketing services.

Strengthening Your Marketing Strategies in 2024

With the new year underway, it’s the perfect time to evaluate your marketing and advertising plan to identify what’s working, what’s not working, and what new ideas you can implement in 2024 to grow your landscaping or lawn care business. Whether you’re considering a significant project, like an SEO audit, website refresh, or new direct mail campaign, or simply need new door hangers or business cards printed, our team at Third Angle can help. We specialize in working with home services companies to better connect with their target audience in Colorado Springs.