Posts by Sarah Perry

Are you wondering how to grow an email list from scratch? An email list is a great way to grow your business — it’s the most reliable method to capture leads that aren’t quite ready to make a purchase and keep top of mind among potential buyers. That’s because, when leveraging email marketing, you can…

What is LinkedIn? LinkedIn is the most well known business to business (B2B) social media platform. If you are looking for a professional and accomplished audience, LinkedIn is for you. (Note: LinkedIn can also be used for hiring new employees, but for this article we will be focusing on LinkedIn’s capabilities as a social media…

YouTube has come a long way since its humble beginnings as a simple video-sharing site. Now professionals and companies use the platform to distribute industry-relevant content to connect with customers, generate leads and drum up recurring business. The key to effectively utilizing YouTube for business purposes is understanding how the platform recommends viewers to videos…

Budgets. At some point in our lives, we have all tried to create one for one reason or another. But when you’re running a small-to-medium local business, knowing how much you should spend on marketing is imperative. A good marketing budget tells you where your dollars were spent, creates accountability for your organization, and can…

With the existence of social media and other digital communication channels, small and mid-size businesses in Colorado Springs have a growing pool of options for sharing updates and information directly with their clientele. Among these, email marketing remains one of the most powerful tools for connecting with current and prospective customers—as long as you embrace…

Heart and humor are two highly effective ways to trigger an emotional response in people. In general, we want to feel something and we want to laugh. In turn, that emotional response cultivates a positive association. For small and mid-size businesses looking to improve their brand image and connect with clients, this is good news.…

Social Media is an effective way to marketing your business to consumers. Here are 5 common questions and answers to help you get started.

As small businesses, it’s common to want to attempt things on your own but when does crafty turn into just a waste of time? And more importantly, when does that lost time equal lost opportunity? Because at the end of the day a dollar saved isn’t always a dollar earned.

There you are, working hard to grow your business, but instead of seeing wild success you end up feeling like you’re just tossing all that cash out the window. This never feels good… like ever. Marketing advice and information is so readily available now that, while businesses make a valiant effort, a lot of what…

When a customer stops doing business with you it sucks but when it’s due to a bad customer experience it’s even worse. That’s why establishing great habits focused around delighting your customers are an essential component to maintaining a high level of customer retention. So here are 5 bad habits that cause customers to leave…

Transcript: The way people discover, evaluate and trust businesses has changed. This is only exemplified by the fact that 87% of consumers say a business needs to have a 3 to 5-star rating before they’ll consider using them. Research also shows that 84% of people trust online reviews as much as personal recommendations. And each…

Abandon All Hope Ye Who Enter Here… is not what marketing should feel like. Unfortunately it’s a common sentiment for businesses due to past experiences. But marketing doesn’t have to be a creepy forest filled with monsters and blood-sucking beasts. Or feel like a runaway carriage when you do start a campaign. With the right…

What is Marketing? What is Advertising!? Many have heard both of these common terms but contrary to popular belief, marketing and advertising are actually two separate things. Learn difference and understand how they both work together to help your business drive more sales.

Social media has carved out an unexpected name for itself in marketing over the last few years as a hyper-efficient platform for your advertising campaigns. With traditional advertising, there is no guarantee that people will see or hear the your newspaper, TV or radio ad or that they will actually be interested in what you’re…

If you’ve owned, run, or worked for a small business you know there is a laundry list of things that need to be done, checked, monitored, cleaned and more every day, week, month, year. But with the constant need to get more customers and run the business time is limited for other things, making research…

If you have been usingsocial media marketing to promote your business, it is important that you at least semi-regularly run an audit of your strategies. Audits help you identify what works and what doesn’t, so that you brainstorm ideas to make sure that your future campaigns perform as well as they possibly can. If you’ve…

One of the latest trends on social media is videos, specifically live video streaming. Platforms like Twitch and YouTube have shown how successful a person or business can be with good content and businesses are learning how they can better engage with their customers. Live video streaming on social media platforms such as Facebook Live…

Social media marketing is coming into its own as a hyper-efficient platform for your advertising campaigns. Let’s say you want to run an ad in a newspaper, on the radio or on TV — there’s no guarantee that people who see or hear the ad will actually be interested in what you’re offering. This is…

When you are running a marketing campaign, it’s important to be able to accurately track its effectiveness. That way you know what works well enough that you can re-use ideas or concepts in the future and what did not work well and needs to be improved or scrapped. There are three types of Key Performance…

So you all are probably wondering, or at least some of you, where last week’s email was? No, we didn’t forget. I was attending the Digital Commerce Summit in Denver. The conference focused on discovering smarter ways to create and sell profitable digital products and services. While a lot of our clients have physical products,…