Posts by Sarah Perry

You’ve had a great sales pitch or initial meeting with a potential client. Or maybe you’ve made some promising connections at a trade show or networking event, or you’ve just finished a successful landscaping project for a customer. Whatever the scenario, the last thing you want to do is end the interaction without leaving behind…

Getting more listings. That’s a continual goal for real estate agents in Colorado Springs—and it can be challenging at times.  Since most individuals aren’t buying or selling properties on a regular basis, real estate agents are tasked with making new connections and bringing on new clients through a variety of channels. Giving your best and…

Healthcare marketing is a unique puzzle to tackle. Although everyone has a need for healthcare-related products and services to ensure their quality of life, it can be challenging to make them look glamorous and appealing—ever more so to keep individuals engaged in the health system over the long term and to distinguish yourself from competitors.…

Trade shows offer an opportunity for small businesses to get out in front of an audience and engage prospective clients while also connecting with other industry-relevant companies and organizations. One of the biggest challenges when participating in a trade show or business expo is standing out and capturing people’s attention—especially in a crowded, bustling environment.…

Last fall, Google announced it would be implementing new protections for “a safer, less spammy inbox.” These are primarily aimed at bulk senders, or companies that send more than 5,000 messages to Gmail accounts in a given day, but there are also some standards that apply to all mass email senders. Similarly, Yahoo—another big player…

Homeowners care a great deal about their outdoor spaces and value them for the numerous well-being and lifestyle benefits they provide. When looking for ways to maintain or improve their landscape, yard or garden, they’re turning to local service providers for assistance, and that’s where you come in. As a company that provides such a…

Anyone who offers personal services or works in the medical profession understands the challenge of no-shows and the negative impact they can have on the organization. Whether it’s pet owners not bringing their dogs in for grooming or patients not showing up for scheduled appointments, these instances can cause not only frustration for staff, but…

Providing a positive patient experience needs to be a top priority for health-care practice in Colorado Springs.  You need to cultivate an experience that makes individuals feel safe, secure, and confident since they are coming into a setting often marked by vulnerability, trepidation, and other overwhelming emotions. Primarily, this involves ensuring that your existing and…

Having the ability to take donations online is important for nonprofit organizations, large and small. Many supporters, especially in younger demographics, appreciate the ease and convenience of donating from a computer or mobile device. It may come as no surprise that PayPal remains one of the most popular online payment-processing tools, thanks to a strong…

If you’ve worked in the nonprofit sector for a while, no doubt you’ve heard talk about Google Ads and the company’s grant program. And at face value, the Google Ad Grants program sounds pretty great: Up to $10,000 per month in free Google Ads for eligible nonprofit organizations. This money, Google states, is to help…

Many small business owners avoid—or all-out hate—the idea of using social media platforms to market their products and services, but in recent years, doing so has become more important than ever. That being said, there are numerous ways that organizations and businesses in Colorado Springs can connect with their customers while limiting the use of…

You have your mission statement. You have your programs, services, and activities. You have a strategy for organizational growth. What’s next? Planning for how you will communicate to the public, your community of supporters, and other stakeholders about your nonprofit in Colorado Springs. Creating a comprehensive communications and marketing plan will give your organization a…

Giving Tuesday will be here before you know it. For many nonprofit organizations, this is an opportunity to lean into fundraising efforts and galvanize supporters to take action. However, it can be difficult to make your campaign stand out among the vast array of fundraising done by other organizations on the same day. It takes…

Although nonprofit organizations operate within a unique sector of the market and are geared toward serving and enhancing the community, there are certain ways in which they still must be run like any other business. One example is budgeting. Careful budgeting is the precursor to generating effective development strategies that sustain your nonprofit, as well…

Acknowledging donations and expressing gratitude is an important part of the nonprofit donor lifecycle. You want supporters to know their contribution is appreciated, no matter the amount, and to keep them in the loop about how they’re furthering your mission. That appreciation fosters a deeper connection to your nonprofit organization in Colorado Springs, compelling donors…

Fundraising events are a key development strategy for almost all nonprofit organizations in the Colorado Springs area, whether large or small. They not only serve as a way to raise money for your organization, but they also provide a venue for connecting with donors and supporters, collaborating with other local partners, and showcasing the impact…

Organizing donor information. Sending automatic messages. Crafting fundraising campaigns targeted toward specific donor levels. These are just a few of the vital tasks that nonprofit organizations in Colorado Springs accomplish with the help of a donor database. This software is an essential tool when it comes to bolstering your development efforts by adding organization, efficiency,…

Acquiring new donors is often perceived as one the main purposes of fundraising for nonprofit organizations in Colorado Springs. You want to broaden your support base and bring additional donors into the fold. However, another important focus of your development strategy should involve nurturing the donors who already help comprise your base. You can provide…

Volunteers are the lifeblood for many small and even medium-sized nonprofits. They provide hours of service in support of your mission, supplementing staff time and enabling your whole team to accomplish more for your various programs and projects. However, while volunteers are a significant asset for nonprofits in Colorado Springs, they also require thoughtful management…

Press releases are an important marketing tool to incorporate into your nonprofit organization’s communications strategy.  They are a means of getting a little free press, in addition to maintaining public awareness around your organization and sharing information about important developments and achievements. In comparison to paid media, like print and digital advertisements, and even the…

Posting videos of your staff grooming and pampering puppies. Spreading the word about an upcoming promotion. Getting new and potential customers to participate in a cute pet photo contest with a fun prize. These are a few of the ways you can use social media to expand the digital presence of your pet care company…

Donor management. It’s an essential part of successful operations for any nonprofit organization. Keeping track of important information about your supporters is the best alternative to going out and speaking to each one individually that is currently available. It enables you to develop fundraising campaigns and marketing strategies around hard data and donor metrics, instead…

In the digital age, there are a variety of avenues for interacting with customers and capturing their business. For many small- and medium-sized retail stores in Colorado, however, getting people inside the establishment is still a primary goal when it comes to boosting sales. Your brick-and-mortar pet store is where you can best present your…

A regular e-newsletter is a great marketing tool to have in your communications arsenal as a nonprofit organization in Colorado Springs. While printing and mailing thank-you notes to donors, annual reports, fundraising appeal letters, or special invitations continues to be the best practice, e-newsletters are a cost-effective and impactful way to consistently engage your audience…

While the information within is intended to educate and aid your process, we are not attorneys. Seek the advice of a licensed professional for all items below. In some ways, starting a nonprofit in Colorado is similar to establishing any type of business. You need a name, a vision, a unique value proposition, an operations…

One of the advantages of using MailChimp as part of your digital communications strategy is that it allows for streamlining and automation. If you’re running an email campaign for your Colorado Springs business through MailChimp, you don’t have to start from scratch every time you want to send a new email. If you’ve run a…

Excellent customer service is the linchpin of a successful pet grooming business. That means taking good care of not only your canine customers but their devoted humans as well. The more you can delight your clients and serve their unique needs, the better your reputation and retention will be. You will foster a loyal customer…

Call tracking can be an important tool for small businesses in Colorado Springs to gather data about leads from incoming calls, analyze the performance of various marketing strategies, and identify new opportunities for growth. Many companies will include call tracking software as part of their greater marketing strategy. But while software can make call tracking…