Posts by Sarah Perry

You have your mission statement. You have your programs, services, and activities. You have a strategy for organizational growth. What’s next? Planning for how you will communicate to the public, your community of supporters, and other stakeholders about your nonprofit in Colorado Springs. Creating a comprehensive communications and marketing plan will give your organization a…

Giving Tuesday will be here before you know it. For many nonprofit organizations, this is an opportunity to lean into fundraising efforts and galvanize supporters to take action. However, it can be difficult to make your campaign stand out among the vast array of fundraising done by other organizations on the same day. It takes…

Although nonprofit organizations operate within a unique sector of the market and are geared toward serving and enhancing the community, there are certain ways in which they still must be run like any other business. One example is budgeting. Careful budgeting is the precursor to generating effective development strategies that sustain your nonprofit, as well…

Acknowledging donations and expressing gratitude is an important part of the nonprofit donor lifecycle. You want supporters to know their contribution is appreciated, no matter the amount, and to keep them in the loop about how they’re furthering your mission. That appreciation fosters a deeper connection to your nonprofit organization in Colorado Springs, compelling donors…

Fundraising events are a key development strategy for almost all nonprofit organizations in the Colorado Springs area, whether large or small. They not only serve as a way to raise money for your organization, but they also provide a venue for connecting with donors and supporters, collaborating with other local partners, and showcasing the impact…

Organizing donor information. Sending automatic messages. Crafting fundraising campaigns targeted toward specific donor levels. These are just a few of the vital tasks that nonprofit organizations in Colorado Springs accomplish with the help of a donor database. This software is an essential tool when it comes to bolstering your development efforts by adding organization, efficiency,…

Acquiring new donors is often perceived as one the main purposes of fundraising for nonprofit organizations in Colorado Springs. You want to broaden your support base and bring additional donors into the fold. However, another important focus of your development strategy should involve nurturing the donors who already help comprise your base. You can provide…

Volunteers are the lifeblood for many small and even medium-sized nonprofits. They provide hours of service in support of your mission, supplementing staff time and enabling your whole team to accomplish more for your various programs and projects. However, while volunteers are a significant asset for nonprofits in Colorado Springs, they also require thoughtful management…

Press releases are an important marketing tool to incorporate into your nonprofit organization’s communications strategy.  They are a means of getting a little free press, in addition to maintaining public awareness around your organization and sharing information about important developments and achievements. In comparison to paid media, like print and digital advertisements, and even the…

Posting videos of your staff grooming and pampering puppies. Spreading the word about an upcoming promotion. Getting new and potential customers to participate in a cute pet photo contest with a fun prize. These are a few of the ways you can use social media to expand the digital presence of your pet care company…

Donor management. It’s an essential part of successful operations for any nonprofit organization. Keeping track of important information about your supporters is the best alternative to going out and speaking to each one individually that is currently available. It enables you to develop fundraising campaigns and marketing strategies around hard data and donor metrics, instead…

In the digital age, there are a variety of avenues for interacting with customers and capturing their business. For many small- and medium-sized retail stores in Colorado, however, getting people inside the establishment is still a primary goal when it comes to boosting sales. Your brick-and-mortar pet store is where you can best present your…

A regular e-newsletter is a great marketing tool to have in your communications arsenal as a nonprofit organization in Colorado Springs. While printing and mailing thank-you notes to donors, annual reports, fundraising appeal letters, or special invitations continues to be the best practice, e-newsletters are a cost-effective and impactful way to consistently engage your audience…

While the information within is intended to educate and aid your process, we are not attorneys. Seek the advice of a licensed professional for all items below. In some ways, starting a nonprofit in Colorado is similar to establishing any type of business. You need a name, a vision, a unique value proposition, an operations…

One of the advantages of using MailChimp as part of your digital communications strategy is that it allows for streamlining and automation. If you’re running an email campaign for your Colorado Springs business through MailChimp, you don’t have to start from scratch every time you want to send a new email. If you’ve run a…

Excellent customer service is the linchpin of a successful pet grooming business. That means taking good care of not only your canine customers but their devoted humans as well. The more you can delight your clients and serve their unique needs, the better your reputation and retention will be. You will foster a loyal customer…

Call tracking can be an important tool for small businesses in Colorado Springs to gather data about leads from incoming calls, analyze the performance of various marketing strategies, and identify new opportunities for growth. Many companies will include call tracking software as part of their greater marketing strategy. But while software can make call tracking…

Are you wondering how to grow an email list from scratch? An email list is a great way to grow your business — it’s the most reliable method to capture leads that aren’t quite ready to make a purchase and keep top of mind among potential buyers. That’s because, when leveraging email marketing, you can…

Many small business owners avoid, or all-out hate, the idea of using social media platforms to market their products and services, but doing so has become more important than ever before in recent years. In order to connect with your ideal customer, you must learn how to market your business in 2022 and beyond, even…

What is LinkedIn? LinkedIn is the most well known business to business (B2B) social media platform. If you are looking for a professional and accomplished audience, LinkedIn is for you. (Note: LinkedIn can also be used for hiring new employees, but for this article we will be focusing on LinkedIn’s capabilities as a social media…

YouTube has come a long way since its humble beginnings as a simple video-sharing site. Now professionals and companies use the platform to distribute industry-relevant content to connect with customers, generate leads and drum up recurring business. The key to effectively utilizing YouTube for business purposes is understanding how the platform recommends viewers to videos…

Budgets. At some point in our lives, we have all tried to create one for one reason or another. But when you’re running a small-to-medium local business, knowing how much you should spend on marketing is imperative. A good marketing budget tells you where your dollars were spent, creates accountability for your organization, and can…