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The Small Business Marketing Blog

Straightforward info to help you grow your business and work smarter not harder.

ROI: What KPIs Should You Track During Your Marketing Campaigns?

By Sarah Perry | December 13, 2016
ROI: What KPIs Should You Track During Your Marketing Campaigns?

When you are running a marketing campaign, it’s important to be able to accurately track its effectiveness. That way you know what works well enough that you can re-use ideas or concepts in the future and what did not work well and needs to be improved or scrapped. There are three types of Key Performance Indicators (KPIs) for marketing campaigns that you can use. Here’s a quick guide. Total Numbers The first type are raw…

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How to Successfully Mail to the Masses with EDDM

By Sarah Perry | November 23, 2016
How to Mail the Masses Using EDDM

If you’re a business looking to capitalize on the newest marketing strategies, there’s a new spin on an old classic that you might not know about: Every Door Direct Mail, or EDDM for short. EDDM is a service that businesses can implement through the US Postal Service and does not require you to have a mailing list with specific addresses. You provide a designated zip code or target radius, and they deliver your mail marketing…

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Use this Facebook Ad Campaign Method for Better Results

By Sarah Perry | November 16, 2016
Use this Facebook Ad Campaign Method for Better Results

Facebook advertising has made significant changes over the years but one thing is sure, it has become a very relevant way to market your business regardless of industry. Today I’m going to give you some quick tips to make your next Facebook Ad Campaign drive more leads without breaking the bank. Forget the Past “I’ve used Facebook to promote my business in the past by promoting my page, posts, and even created an actual ad…

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Making the Most of Mailings

By Sarah Perry | November 2, 2016
Mailings are Still a Relevant Part of Marketing

One man’s junk is another man’s sweet deal. Mailings are still an effective way to market your business or service. No matter what industry you are in, you can use mailings as an advertising method because they can… reach people near your business, specifically targeted, or on a pre-existing list have short or long run times to fit all types of campaigns be customized to fit your company persona and style The Difference: EDDM and…

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Be SMART about your marketing

By Sarah Perry | October 26, 2016
Be SMART about your Marketing

Every business needs to market themselves. Whether you need to increase sales, to create brand awareness, or you want to push a promotion, marketing can be tailored to your specific needs. Figuring out why you need marketing can be the easiest part. To make your campaign more successful you first need to determine 3 things. Who is your audience? How much time is needed? What is your budget? By answering these three questions before you…

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Insights from the Digital Commerce Summit and More!

By Sarah Perry | October 19, 2016

So you all are probably wondering, or at least some of you, where last week’s email was? No, we didn’t forget. I was attending the Digital Commerce Summit in Denver. The conference focused on discovering smarter ways to create and sell profitable digital products and services. While a lot of our clients have physical products, there were several topics that any business could learn from. Attending this conference was a great refresher in why every business should look…

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Why Great Content Is Super Important

By Sarah Perry | October 10, 2016
Why Great Content is Super Important

Sure, your website needs to look great. Yes, you even need to use the right keywords. But what you have written on your site is just as important as the functionality. All too often, we have seen companies ignore the importance of customer-focused content. Instead, they are focused on their products and services without worrying about how they can help the reader. Great content starts with understanding your target audience. It should speak to them, flow…

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Thinking about How to Sell like Don Draper

By Sarah Perry | October 5, 2016

Selling is hard. And most of us aren’t as bold as Don Draper. You want people to buy your products, but don’t want to come across as an annoying infomercial. Riding the line between being persuasive and pushy is hard, but when you change your approach it makes things a lot easier. “They don’t buy what you do, they buy why you do it.” – Simon Sinek If you haven’t heard of Simon Sinek before, he…

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The Small Business’ Guide To Using SEO

By Sarah Perry | September 26, 2016
The Small Business’s Guide To Using SEO

It is only three letters. Yet, something so small encompasses something so outrageously big. SEO (search engine optimization) is so powerful that it can influence the effectiveness of your site and ultimately determine if potential customers see your site. SEO has certainly evolved over the past few years — and Colorado Springs SEO companies have seen significant changes, from keyword implementation to content guidelines. While it is important to know how SEO works and the…

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Your Old Website Is Hurting Your Bottom Line

By Sarah Perry | September 15, 2016
website maintenance

Websites are no longer a “set and forget” piece of your business. To be honest, they never were. However, a lot of business’ treat them as such. Just like the office chairs you bought years ago, you treat your website (and the chairs) with the old mindset of “if it ain’t broke, don’t fix it”. Seriously though, how comfortable are those chairs from 1995? Yes, you could get a new chair, but it would basically…

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How to Hire the Best Print Shop in Colorado Springs

By Sarah Perry | September 8, 2016
Third Angle Marketing Best Print Shop in Colorado Springs, CO

(updated for freshness on August 23, 2018) You’ve got a big campaign in the works, and you’re sifting through a list of top printing companies in Colorado Springs trying to find one that will work. Unfortunately, you’re not exactly sure what to look for, and time is getting short. Luckily, we’re here to help. Regardless of what project you’ve got in the works; these are the three traits you should be searching for from local…

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5 Things to Consider Before Hiring a Company for Web Design in Colorado Springs

By Sarah Perry | September 6, 2016
5 Things to Consider Before Hiring a Company for Web Design in Colorado Springs by Third Angle

Choosing a company to do web design in Colorado Springs can be difficult.   Luckily, it doesn’t have to be.   While there are dozens of different web design companies available in the area, thinking about what you actually want from web design in Colorado Springs is a great way to ensure you find the right web design firm for you.   That said, here are five big things to consider when hiring web design…

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Where are Colorado Springs Quality Paper Printers?

By Randy Monroe | September 1, 2016
How to Get Quality Paper Printing in Colorado Springs by Third Angle

As marketing gets more and more digital, marketers everywhere continue to find comfort in the simple things. While there’s nothing wrong with emails, banner ads, blogs, and web articles, consumers and businesses alike find that there’s still something special about actual printed marketing material. Tangible, quality, and memorable, these unique forms of advertisement have the potential to stick with customers long after an email or banner ad ever would. This only happens, though, if they’re…

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How to Ensure You Hired the Right Colorado SEO Expert

By Sarah Perry | August 30, 2016
How to Ensure You Hired the Right Colorado SEO Expert by Third Angle

You spent months scouring the web, looking for the right Colorado SEO expert for your company. When you finally hired one, you felt ecstatic. The possibilities were endless.   Now it’s been a few months and you’re wondering how to gauge whether your Colorado SEO expert of choice is helping or hurting your company.   Read on to learn more.   How to Determine if You Hired the Right Colorado SEO Expert: 5 Questions to…

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5 Benefits of Using an Experienced Colorado Web Design Company

By Sarah Perry | August 25, 2016
5 Benefits of Using an Experienced Colorado Web Design Company

When it comes to web design, you can’t afford to cut corners. As search engines like Google have gotten more specific and consumers have become more discerning, companies with sub-par webpages have become more and more vulnerable to being overlooked or, worse, punished by Google. With this in mind, it’s clear that hiring an experienced Colorado web design company is a smart move that can go a long way toward safeguarding your company’s reputation and…

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