The Small Business Marketing Blog

Straightforward info to help you grow your business and work smarter not harder.

How to Have a Successful Small Business Marketing Campaign

By Danielle Henslee | February 13, 2018

As one beloved influencer, Paul Jarvis, put it “You don’t hate marketing, you hate what you think marketing is.” To many, this fits all to well. There you are, working hard to grow and make your company a success, when in reality you end up feeling like you’ve willingly tossed all that hard earned cash out the window. via GIPHY This isn’t a good feeling, ever. Businesses, nowadays, get information so fast and loose that…

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5 Reasons Google is Penalizing Your Website and How to Fix It.

By Danielle Henslee | January 26, 2018
5 reasons google is penalizing your website and how to fix them

Google is refining the quality of its search results. Algorithmic penalties stem from the changes that Google makes each year to continue providing users with better search results. For example, when Google’s Penguin update was released 6 years ago, over 3% of search queries were affected. When there are literally a trillion searches per day, 3% is a big deal. RankBrain, which was pushed into effect in 2015, now takes ambiguous search terms and uses…

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How to Ensure Your Website is Safe from Intruders

By Sarah Perry | January 18, 2018
How to Ensure Your Website is Safe from Hackers

The term hacker brings images of someone sitting in a dimly lit room with a dark hoodie and a computer that resembles something from the Matrix movies. Ironically, most hackers are not even human at all, but the Matrix itself. These byte-sized intruders are commonly simple AI bots created by some hipster kid in a Starbucks to wreak havoc. A comforting thought, right? What’s even more surprising is the reason they’re targeting your website. Why? Simply because it’s…

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3 Branding Strategies for the 2017 Holiday Season

By Sarah Perry | September 21, 2017
Branding Tips for the Holiday Season

With school starting, it’s time to start thinking about the upcoming Holiday season and how you are going to prepare your marketing efforts to help your business. Halloween and Thanksgiving might be between most winter holidays and now, but if your business relies heavily on them for more sales and revenue, you will want to start working on your marketing now so that everything is ready on time. The last thing you want to do…

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3 Reasons Your Website (and Business) Can’t Survive Without an SSL [+Video]

By Sarah Perry | September 18, 2017
3 Reasons Your Website (and Business) Can’t Survive Without an SSL

How Seriously Do You Take Safety? Imagine for a moment that you are on a crowded city street. You’re looking for a way into a building that you’ve never visited before and you notice two entrances. One is brightly lit with a glass revolving door and a security guard inside. The other is a steel door in a poorly lit back alley. Which entrance would you feel more comfortable using? We’re guessing you picked the…

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How to Conduct an Audit of Your Social Media Marketing Strategy

By Sarah Perry | August 30, 2017
Audit Social Media Marketing Strategy Third Angle - Smartphone viewing sphere of faces

If you have been usingsocial media marketing to promote your business, it is important that you at least semi-regularly run an audit of your strategies. Audits help you identify what works and what doesn’t, so that you brainstorm ideas to make sure that your future campaigns perform as well as they possibly can. If you’ve never done an audit of your social media marketing strategies, we wrote this guide to help. Create the Template of…

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How to Create a Marketing Campaign to Increase Foot Traffic to Your Store

By Randy Monroe | August 4, 2017
How to Create a Marketing Campaign to Increase Foot Traffic

Updated on November 26, 2018 for freshness. If you own or manage a business that has a physical location where you sell products or services in your store, most of your marketing campaigns likely strive to increase sales revenue. However, there is a similar but slightly different goal that you should also keep in mind, and that is increasing the number of customers who visit and shop in your store. Why? Because, for brick an…

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What Type of Paper Should I Use for My Print Campaign?

By Randy Monroe | August 4, 2017
Third Angle Marketing Best Print Shop in Colorado Springs, CO

(This article originally appeared August 4, 2017 and was updated April 21, 2020) If you’re creating a marketing campaign to mail to your locally or nationally targeted customers and/or prospects, you should consider the type of paper you use. Depending on the type of marketing campaign you are planning and what your budget is, some varieties of paper will make more sense than others. We wrote this quick guide to help you choose the best…

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Guide to Designing Your EDDM Mail Flyer

By Sarah Perry | July 25, 2017
Learn how to Design for EDDM Mailings

If you want to design a flyer for an Every Door Direct Mail (EDDM) marketing campaign, there are some basic principles that you or the creative agency you want to hire should follow. Too often we see mail flyers break all the fundamental rules of design, which can prevent your marketing efforts from reaching its potential peak of success. Here’s a quick guide to help you design your EDDM flyer. The Design Should Serve A…

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3 Routine Website Maintenance Tips To Keep It Running Smoothly

By Sarah Perry | July 25, 2017
Use our easy-to-follow tips for Website Maintenance

When it comes to designing a website, the work is never done. Even once your brand new website has launched there will always be elements that need to be updated, upgraded, and fixed over time to keep the design in optimal condition. Whether it is something small like the graphics and buttons used on your website—or more significant features such as the layout structure or color scheme of the whole domain—there are some regular elements…

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Creating The Right Message For Your Mail Campaign

By Sarah Perry | July 12, 2017
Mail Campaign Message

When you are coming up with a new mail marketing campaign for your business, the message you convey in your mailer is just as important as the creative design and what addresses you send them to. Think about it — how many times have you received a flyer, brochure, or coupons in the mail that you tossed out after looking at it for a couple of seconds? There’s a good chance it is because that business…

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How to Build Your Website Around Key Business Goals

By Randy Monroe | July 12, 2017

When you are designing a website for your business, it’s important to remember the main purpose. The point of a website should be to ultimately drive sales. Many people often lose sight of this when building a website only to scratch their heads after its launch when it doesn’t help them further their goals. If you want your website to help you increase your sales, the foot traffic to your store, or subscriptions to your…

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Point Your Website Users In The Right Direction With Visual Hierarchy

By Sarah Perry | July 11, 2017
Website Visual Hierarchy - Third Angle Marketing

On your business’ website you probably have more important pages that you want your users to eventually get to — filling out a form to submit a lead, looking at a product listings page to make an online purchase, and so on. If users are not converting on the key pages like you want, it might be because your website design is not using proper visual hierarchy to subtly direct users in the right direction.…

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How To Create Strong Calls To Action Using Loss Aversion Psychology

By Danielle Henslee | June 22, 2017
How To Create Strong Calls To Action Using Loss Aversion Psychology

When you’re in the process of putting together a new marketing campaign, one of the most important parts that can make or break your conversion rate is your call to action. You might think you’re doing everything right: using bold verbs that urge and tantalize consumers to contact you or buy your product. However, those calls to action don’t seem very strong when you realize that just about every marketing campaign will be doing the…

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