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The Small Business Marketing Blog

Straightforward info to help you grow your business and work smarter not harder.

How to Conduct an Audit of Your Social Media Marketing Strategy

By Sarah Perry | August 30, 2017
Audit Social Media Marketing Strategy Third Angle - Smartphone viewing sphere of faces

If you have been usingsocial media marketing to promote your business, it is important that you at least semi-regularly run an audit of your strategies. Audits help you identify what works and what doesn’t, so that you brainstorm ideas to make sure that your future campaigns perform as well as they possibly can. If you’ve never done an audit of your social media marketing strategies, we wrote this guide to help. Create the Template of…

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How to Create a Marketing Campaign to Increase Foot Traffic to Your Store

By Randy Monroe | August 4, 2017
How to Create a Marketing Campaign to Increase Foot Traffic

Updated on November 26, 2018 for freshness. If you own or manage a business that has a physical location where you sell products or services in your store, most of your marketing campaigns likely strive to increase sales revenue. However, there is a similar but slightly different goal that you should also keep in mind, and that is increasing the number of customers who visit and shop in your store. Why? Because, for brick an…

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What Type of Paper Should I Use for My Print Campaign?

By Randy Monroe | August 4, 2017
What type of paper should I use for my print campaign?

If you are creating a print marketing campaign to mail out to your locally or nationally targeted customers, one thing you should consider is the type of paper you use. Depending on things like the type of marketing campaign you are planning and what your budget is, some varieties of paper will make more sense than others. We wrote this quick guide to help you choose the best type of paper to suit your budget…

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Guide to Designing Your EDDM Mail Flyer

By Sarah Perry | July 25, 2017
Learn how to Design for EDDM Mailings

If you want to design a flyer for an Every Door Direct Mail (EDDM) marketing campaign, there are some basic principles that you or the creative agency you want to hire should follow. Too often we see mail flyers break all the fundamental rules of design, which can prevent your marketing efforts from reaching its potential peak of success. Here’s a quick guide to help you design your EDDM flyer. The Design Should Serve A…

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3 Routine Website Maintenance Tips To Keep It Running Smoothly

By Sarah Perry | July 25, 2017
Use our easy-to-follow tips for Website Maintenance

When it comes to designing a website, the work is never done. Even once your brand new website has launched there will always be elements that need to be updated, upgraded, and fixed over time to keep the design in optimal condition. Whether it is something small like the graphics and buttons used on your website—or more significant features such as the layout structure or color scheme of the whole domain—there are some regular elements…

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Creating The Right Message For Your Mail Campaign

By Sarah Perry | July 12, 2017
Mail Campaign Message

When you are coming up with a new mail marketing campaign for your business, the message you convey in your mailer is just as important as the creative design and what addresses you send them to. Think about it — how many times have you received a flyer, brochure, or coupons in the mail that you tossed out after looking at it for a couple of seconds? There’s a good chance it is because that business…

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How to Build Your Website Around Key Business Goals

By Randy Monroe | July 12, 2017
business-website-goals

When you are designing a website for your business, it’s important to remember the main purpose. The point of a website should be to ultimately drive sales. Many people often lose sight of this when building a website only to scratch their heads after its launch when it doesn’t help them further their goals. If you want your website to help you increase your sales, the foot traffic to your store, or subscriptions to your…

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Point Your Website Users In The Right Direction With Visual Hierarchy

By Sarah Perry | July 11, 2017
Website Visual Hierarchy - Third Angle Marketing

On your business’ website you probably have more important pages that you want your users to eventually get to — filling out a form to submit a lead, looking at a product listings page to make an online purchase, and so on. If users are not converting on the key pages like you want, it might be because your website design is not using proper visual hierarchy to subtly direct users in the right direction.…

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How To Create Strong Calls To Action Using Loss Aversion Psychology

By Danielle Henslee | June 22, 2017
How To Create Strong Calls To Action Using Loss Aversion Psychology

When you’re in the process of putting together a new marketing campaign, one of the most important parts that can make or break your conversion rate is your call to action. You might think you’re doing everything right: using bold verbs that urge and tantalize consumers to contact you or buy your product. However, those calls to action don’t seem very strong when you realize that just about every marketing campaign will be doing the…

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Grow Your Brand Awareness With Live Video Streams

By Sarah Perry | April 24, 2017
Grow Your Brand Awareness with Live Video Streams

One of the latest trends on social media is videos, specifically live video streaming. Platforms like Twitch and YouTube have shown how successful a person or business can be with good content and businesses are learning how they can better engage with their customers. Live video streaming on social media platforms such as Facebook Live and Twitter’s Periscope mean you can make quality, engaging content sent right to your followers instantly. Here’s a quick guide…

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Top Digital Marketing Trends in 2017

By Randy Monroe | April 10, 2017
Top Digital Marketing Trends for 2017 by Third Angle

The landscape of digital marketing is always evolving to keep up with the constantly shifting trends and fashions of the online world. As a business, or a digital marketing agency, it can pay to stay on top of the newest trends in order to maintain an edge in an increasingly competitive online market. Here’s a quick guide on some of the biggest digital marketing trends that are emerging in 2017. Automation & Artificial Intelligence One…

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Why Great Videos Can Make Your Content Strategy

By Danielle Henslee | March 10, 2017
Why Great Videos Can Make Your Content Strategy

While it’s important to produce many types of content that can reach people on many different platforms, every content strategy needs a flagship—the medium you choose to be your primary messaging. When online content strategies were first showing up, that was considered to be the blog, and now a lot of businesses are prioritizing snappier messaging on their social media accounts. However, there’s a better option that all small businesses should be considering: video content.…

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Guide to Using A/B Tests to Refine Your Digital Marketing

By Sarah Perry | February 16, 2017
Guide to Using A/B Tests to Refine Your Digital Marketing

Marketing a business, product, or service online is a different breed when compared to traditional marketing mediums. With digital marketing, everything can be tracked and updated in real-time, which means you have the ability to test every campaign to see what’s most effective. In the digital marketing world, this is called A/B testing, and it can help you constantly optimize your best practices. Planning An A/B Test The reason why it’s called “A/B testing” is…

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Tap Into Your Current Customer Base With Email Marketing

By Randy Monroe | January 20, 2017
Tap Into Your Current Customer Base With Email Marketing

If you want to have a big marketing push for a holiday, end of the sales year, or to push one of your products or services, an email marketing campaign is a great way to reach an audience that’s already likely to be interested. The way to do it is by targeting and making use of your already existing customer base, since they’ve already shown enough interest by purchasing your products or services already. Here’s…

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How To Use Social Media Marketing More Efficiently

By Sarah Perry | January 3, 2017
How to Use Social Media in the Most Efficient Way

Social media marketing is coming into its own as a hyper-efficient platform for your advertising campaigns. Let’s say you want to run an ad in a newspaper, on the radio or on TV — there’s no guarantee that people who see or hear the ad will actually be interested in what you’re offering. This is because you can’t control the audience targeting, but with social media you can. Here’s a basic guide on how you…

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