The Small Business Marketing Blog

Straightforward info to help you grow your business work smarter not harder.

Point Your Website Users In The Right Direction With Visual Hierarchy

By Third Angle | July 11, 2017
Website Visual Hierarchy - Third Angle Marketing

On your business’ website you probably have more important pages that you want your users to eventually get to — filling out a form to submit a lead, looking at a product listings page to make an online purchase, and so on. If users are not converting on the key pages like you want, it might be because your website design is not using proper visual hierarchy to subtly direct users in the right direction.…

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How To Create Strong Calls To Action Using Loss Aversion Psychology

By Third Angle | June 22, 2017
How To Create Strong Calls To Action Using Loss Aversion Psychology

When you’re in the process of putting together a new marketing campaign, one of the most important parts that can make or break your conversion rate is your call to action. You might think you’re doing everything right: using bold verbs that urge and tantalize consumers to contact you or buy your product. However, those calls to action don’t seem very strong when you realize that just about every marketing campaign will be doing the…

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Grow Your Brand Awareness With Live Video Streams

By Third Angle | April 24, 2017
Grow Your Brand Awareness with Live Video Streams

One of the latest trends on social media is videos, specifically live video streaming. Platforms like Twitch and YouTube have shown how successful a person or business can be with good content and businesses are learning how they can better engage with their customers. Live video streaming on social media platforms such as Facebook Live and Twitter’s Periscope mean you can make quality, engaging content sent right to your followers instantly. Here’s a quick guide…

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Top Digital Marketing Trends in 2017

By Third Angle | April 10, 2017
Top Digital Marketing Trends for 2017 by Third Angle

The landscape of digital marketing is always evolving to keep up with the constantly shifting trends and fashions of the online world. As a business, or a digital marketing agency, it can pay to stay on top of the newest trends in order to maintain an edge in an increasingly competitive online market. Here’s a quick guide on some of the biggest digital marketing trends that are emerging in 2017. Automation & Artificial Intelligence One…

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Why Great Videos Can Make Your Content Strategy

By Third Angle | March 10, 2017
Why Great Videos Can Make Your Content Strategy

While it’s important to produce many types of content that can reach people on many different platforms, every content strategy needs a flagship—the medium you choose to be your primary messaging. When online content strategies were first showing up, that was considered to be the blog, and now a lot of businesses are prioritizing snappier messaging on their social media accounts. However, there’s a better option that all small businesses should be considering: video content.…

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Guide to Using A/B Tests to Refine Your Digital Marketing

By Third Angle | February 16, 2017
Guide to Using A/B Tests to Refine Your Digital Marketing

Marketing a business, product, or service online is a different breed when compared to traditional marketing mediums. With digital marketing, everything can be tracked and updated in real-time, which means you have the ability to test every campaign to see what’s most effective. In the digital marketing world, this is called A/B testing, and it can help you constantly optimize your best practices. Planning An A/B Test The reason why it’s called “A/B testing” is…

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Tap Into Your Current Customer Base With Email Marketing

By Third Angle | January 20, 2017
Tap Into Your Current Customer Base With Email Marketing

If you want to have a big marketing push for a holiday, end of the sales year, or to push one of your products or services, an email marketing campaign is a great way to reach an audience that’s already likely to be interested. The way to do it is by targeting and making use of your already existing customer base, since they’ve already shown enough interest by purchasing your products or services already. Here’s…

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How To Use Social Media Marketing More Efficiently

By Third Angle | January 3, 2017
How to Use Social Media in the Most Efficient Way

Social media marketing is coming into its own as a hyper-efficient platform for your advertising campaigns. Let’s say you want to run an ad in a newspaper, on the radio or on TV — there’s no guarantee that people who see or hear the ad will actually be interested in what you’re offering. This is because you can’t control the audience targeting, but with social media you can. Here’s a basic guide on how you…

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ROI: What KPIs Should You Track During Your Marketing Campaigns?

By Third Angle | December 13, 2016
ROI: What KPIs Should You Track During Your Marketing Campaigns?

When you are running a marketing campaign, it’s important to be able to accurately track its effectiveness. That way you know what works well enough that you can re-use ideas or concepts in the future and what did not work well and needs to be improved or scrapped. There are three types of Key Performance Indicators (KPIs) for marketing campaigns that you can use. Here’s a quick guide. Total Numbers The first type are raw…

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How to Successfully Mail to the Masses with EDDM

By Sarah Perry | November 23, 2016
How to Mail the Masses Using EDDM

If you’re a business looking to capitalize on the newest marketing strategies, there’s a new spin on an old classic that you might not know about: Every Door Direct Mail, or EDDM for short. EDDM is a service that businesses can implement through the US Postal Service and does not require you to have a mailing list with specific addresses. You provide a designated zip code or target radius, and they deliver your mail marketing…

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Use this Facebook Ad Campaign Method for Better Results

By Sarah Perry | November 16, 2016
Use this Facebook Ad Campaign Method for Better Results

Facebook advertising has made significant changes over the years but one thing is sure, it has become a very relevant way to market your business regardless of industry. Today I’m going to give you some quick tips to make your next Facebook Ad Campaign drive more leads without breaking the bank. Forget the Past “I’ve used Facebook to promote my business in the past by promoting my page, posts, and even created an actual ad…

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72% of People Prefer This to Social Media

By Sarah Perry | November 9, 2016
Email Marketing Tips for Small Businesses

Most businesses who don’t use email marketing don’t do it because they aren’t convinced it will work for them. However, the truth is… Email marketing is a strategy that can work for any industry, big or small, with any sized budget. Why? Because it is the simplest and most effective way to reach an audience that already wants to hear from you. Back in 2013 66% of Americans stated they made their purchase decisions through…

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Making the Most of Mailings

By Sarah Perry | November 2, 2016
Mailings are Still a Relevant Part of Marketing

One man’s junk is another man’s sweet deal. Mailings are still an effective way to market your business or service. No matter what industry you are in, you can use mailings as an advertising method because they can… reach people near your business, specifically targeted, or on a pre-existing list have short or long run times to fit all types of campaigns be customized to fit your company persona and style The Difference: EDDM and…

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Be SMART about your marketing

By Sarah Perry | October 26, 2016
Be SMART about your Marketing

Every business needs to market themselves. Whether you need to increase sales, to create brand awareness, or you want to push a promotion, marketing can be tailored to your specific needs. Figuring out why you need marketing can be the easiest part. To make your campaign more successful you first need to determine 3 things. Who is your audience? How much time is needed? What is your budget? By answering these three questions before you…

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Insights from the Digital Commerce Summit and More!

By Sarah Perry | October 19, 2016

So you all are probably wondering, or at least some of you, where last week’s email was? No, we didn’t forget. I was attending the Digital Commerce Summit in Denver. The conference focused on discovering smarter ways to create and sell profitable digital products and services. While a lot of our clients have physical products, there were several topics that any business could learn from. Attending this conference was a great refresher in why every business should look…

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