Posts by Third Angle
7 Best Web Design Agencies in Colorado Springs
Designing a professional and fully functional website for your business in Colorado Springs requires a unique touch and a heavy dose of specialized knowledge. Before you can begin the process, you have to find the right team to come alongside you and translate your vision into something tangible and valuable. Your web designer will meet…
Read More101 Direct Mail Response Rate and Marketing Statistics to Inform Your 2024 Strategy
Can direct mail still give you a worthwhile return on investment and yield new leads in 2024? These direct mail marketing statistics will provide insight into the cost, effectiveness, and pros and cons of this tool and how it fits into an overarching advertising and communication strategy: Direct Mail Frequency Statistics 1. The average amount…
Read More7 Best Graphic Design Agencies in Colorado Springs
Visuals are the core of your brand identity. Everything you create—from your website and email news blasts to print brochures and postcards—should incorporate recognizable elements of your company’s personality and the value you offer to current and prospective clients. By blending the right illustrations, photography, typography and even motion graphics, you can develop print and…
Read More7 Ideas for Announcing Your New (or Redesigned) Website in 2024
Whether you’ve created a new website for your business or given your existing website a complete makeover, you have exciting news to share with your clients and the community at large. The question is, what is the best way to do that? How do you make the announcement in a way that engages your audience…
Read More8 Best Advertising Agencies for Landscaping Companies
Effective advertising is the centerpiece of one of the most crucial parts of running a successful business: acquiring new customers. It is also critical to increasing brand awareness, sharing about new offerings, and retaining your existing customers by providing them with valuable and relevant information. As a growth-oriented landscaping design and installation company, it can…
Read MoreHow Much Does it Cost to Build a Professional, Small Business Website?
In this day and age, it’s nearly impossible to create a successful communication strategy for a small business that doesn’t involve fostering a robust online presence with the help of a professional website. It’s virtually become a must-have tool. When you’re ready to move forward with building a website for your company in Colorado Springs,…
Read More[Checklist] What Makes a Good Small Business Website in 2023?
What are the elements of a good website? This question is top of mind to small business owners in Colorado Springs because it’s never been more apparent than now that having a lead converting website is essential to being successful in the digital age. So, what exactly DOES make a good website? At the very…
Read MoreThe 10 Best Fonts for Your Website and Blogs
When you think about web design, probably a few main elements come to mind, such as imagery, written content, site maps and other functions. Another important element—although perhaps less obviously so—is the font you select for your page text, from your headings and display type to multi-paragraph descriptions or blog posts. Without choosing the right…
Read MoreHow Much to Charge for Landscape Design Services and Consulting Fees
In the process of developing and launching your landscaping design company, one of the important steps you will take is creating a pricing schedule for your services. When bidding on a landscaping project or creating a proposal, you want to turn a profit and thrive as a business, but you also want to be competitive…
Read MoreHow Much Does a Logo Cost? How Much Does Branding Cost?
More often than not, your first chance for your business to make an impression isn’t through a face-to-face encounter. Instead, they’ll come into contact with your logo, a brochure or some other material bearing the name of your Colorado Springs business and decide whether to pursue a professional relationship with you. Since there is a…
Read MoreModern Logo Ideas for Entrepreneurs and Small Businesses
Your logo serves as the face of your business, and a strong logo will effectively provide a snapshot of your company’s purpose and personality in an aesthetically pleasing way. However, your logo should also be designed to appeal to your target audience, as it often becomes their first impression of your brand. As tastes and…
Read MoreHow to Start Your Own Landscape Design Business [Legally]
You may have all the tools and experience to offer landscaping design-build services in your area, but to operate legally, there are a few things that must be in place prior to opening your doors. Whether you are the sole proprietor of your landscaping firm or you want to start off with a team of…
Read MoreHow to Identify the Right Color Scheme for Your Brand & Website
Choosing a color scheme is an important part of the brand development process for any company. The colors you select can, quite literally, set the tone for your business. They communicate a message and evoke emotions in prospective and existing customers that can even motivate them to take certain actions. There are no wrong branding…
Read More6 Benefits of Hiring a Local Marketing Agency
When it comes to marketing, many small- to medium-sized businesses in Colorado Springs will hire an outside agency for help, rather than attempting to do graphic design, advertising, printing and other tasks in-house. This way, you can focus on your critical business operations while optimizing your marketing strategy. As you’re looking for an agency to…
Read MoreHow to Successfully Rebrand Your Small Business & Logo
Every business, large and small, will occasionally experience a pivotal moment in its evolution, triggering the need for a refresh—not only of the company’s direction, but also its visual representation and communications strategy. The rebranding process can seem a bit daunting, especially if you’ve been established in your community for many years. However, when executed…
Read More52 Blog Post Ideas for Your Landscaping Website
To succeed in marketing your landscaping business, you need to deploy a well-rounded marketing approach. Deploying traditional advertising tactics in hand with digital advertising is a must. Content marketing, a primarily digital form of marketing, is one piece of the pie your organization should be deploying to generate landscaping leads. The Fundamentals of Content Marketing…
Read MoreHow to Remove Fake Reviews on Google
A bad day can happen when a one-star review rolls in that is about a different company entirely or that comes from a disgruntled customer or employee. Then there’s the kind of nightmare scenario no small business owner wants to face; waking up to dozens of one-star reviews out of nowhere and knowing none of…
Read More8 Questions to Ask When Hiring a Landscape Photographer
Think back to any time you viewed a website, eyed a brochure or looked at an email from a business. What was the first thing that caught your eye? For a majority of people, the answer is the visuals. Primarily, the photographs that are incorporated into the website or postcard or Google Business Profile. It’s…
Read MoreThe Ultimate Guide to Social Media for Landscapers
Love it or hate it, social media is here to stay as a tool for increasing brand awareness and keeping in touch with the public. In this day and age, when prospective customers hear of a new business, one of the first places they search for more information is via social media. Further, depending on…
Read More[10 Examples] How to Respond to Negative Reviews for Your Landscaping Services
Giving customers the chance to leave online reviews can be a powerful tool for your landscaping company. From highlighting your services and giving valuable insight to other property owners in the area to improving your search engine optimization, there’s a lot to be gained. However, you can’t guarantee that all feedback will be positive. Sometimes,…
Read More12 Landscape & Hardscape Design Business Card Examples
We’re not going to bore you with another ultimate guide to business cards, you can go back and read that to refresh your memory. Instead we want to inspire you with design and get the wheels of your brain spinning for your own landscape & hardscape design business card design. Let’s take a look! Fundamentals…
Read More20 Best Landscaping Design, Management & Accounting Softwares
There are several components that contribute to cultivating professional success: industry expertise and specialized skills, broadening your customer base, and delivering quality results. On top of that, you need the right tools to get the job done—and done right. For landscape designers and installers, you can make nearly each aspect of your operation easier and…
Read MoreHow to Set Up a Google Business Profile for Your Landscaping Company
In this day and age, Google has become almost synonymous with seeking information on the Internet. Google’s search engine is the most popular—and arguably the best, from the perspective of providing the most personalized answer to a search query. In order to keep your landscaping company competitive, even in a local market, you have to…
Read More16 Best Local Directories to Get Your Landscaping Business Listed In
When promoting your landscaping design and installation company, there are numerous outlets to cultivate—both traditional and digital. While several property owners still get recommendations for professionals from their neighbors, friends and coworkers, many also search for options in local directories because those directories often hold the top spots in search results. To vicariously rank in…
Read MoreBest WordPress Themes for Landscaping Design Websites
When it’s time to build a new website or redesign your existing website, you have a lot of options in who you could hire and where you could build your site. While I can’t cover every option you have for building a WordPress website in this article, I can hopefully give you a good starting…
Read MoreHow to Optimize Your Landscaping Business Facebook Page in 2022
Facebook continues to be an invaluable resource for landscaping companies as it provides a simple and cost-effective way for you to connect with local customers in a casual, albeit virtual, environment. With a majority of American home-owners and businesses utilizing this platform, it presents both an opportunity and a challenge as a marketing tool. While…
Read MoreHow to Bid a Landscaping Job Higher (and Still Win)
It’s common knowledge that sustaining your company requires regularly acquiring new clients and adding new projects to your schedule. In the landscaping industry, that typically involves putting in bids to generate additional business. Vying for new projects along with other companies is a complex process, especially when it comes to knowing how much to bid.…
Read MoreThe 5 Best Trucks for Landscape Design-Build Companies
As a landscaping design company, choosing the right vehicle to transport your equipment and materials from jobsite to jobsite is critically important to your overall operation. If you’re a large company, you may have a fleet of trucks featuring plenty of variety to carry out different types of installations and tasks. For smaller and medium-sized…
Read MoreWhat Kind of Pages Should Be on Your Landscaping Design Website
First impressions count, and for many landscaping design companies, a professional website facilitates the first encounter between them and prospective customers. It’s important to ensure that your company website both appeals to users and gives them the information they need to move forward with hiring you for a project, now or in the future. The…
Read More13 Landscape Design Marketing & Advertising Ideas
As the saying goes, you have to spend money to make money. But there are some better ways to spend money to actually yield a return from your marketing and advertising campaigns to generate new landscape design leads. Let’s breakdown twelve to start with. Landscape Design Marketing Ideas Leveraging a system of different content types…
Read MoreHow to Get Landscaping Leads With Backyard Design Templates and Pricing Information
A successful inbound marketing process is critical to attracting and converting potential customers for your landscaping business, and it begins with generating valuable content that is tailored to their experiences and needs. Content plays an integral part of inbound marketing in numerous ways. It improves the search engine optimization (SEO) of your website. It gives…
Read More7 Elements that Make BrightView’s Website a Good Landscaping Company Website
There’s no doubt that a quality website is a critical tool for businesses within any industry. However, the type of company you own and the audience you’re trying to attract can influence what features you should prioritize when developing your website. As a landscaping business, you should tailor your professional website toward specific users, based…
Read MoreDo Landscaping Postcards Still Work?
When you are trying to get the word out about your landscaping company, there are several tools at your disposal: social media, your company website, email blasts, and print publications. For many years, businesses in the home improvement arena have also relied on reaching out to residential and commercial property owners via direct mail. The…
Read MoreThe Ultimate Guide to Custom Business Cards in 2021
Business cards have been around for several centuries in some form or another. With all the newfangled ways of making professional connections and sharing personal information that have cropped up in the digital age, the question is, where do business cards fit in? While networking online, connecting via LinkedIn, sending emails and other virtual activities…
Read MoreWhy You Should Claim All Social Media Handles for Your Small Business
As a small business owner in Colorado, social media may seem like a task that you should hold off on until later—especially if you are just starting out and you have a dozen (or two dozen) other things on your mind. However, even if you are not quite ready to use social media to market…
Read MoreWebsite Maintenance Checklist & Process for Colorado Small Businesses
When your small business’s visibility on search engines is critical to your revenues, proper website maintenance and an easy to adhere to upkeep process is essential to avoid dropping the ball. Before we dive into the nitty-gritty of a proper website maintenance routine, let’s clarify what we mean when we refer to “Website Hosting” versus…
Read MoreHow Much Does Website Hosting & Maintenance Cost?
Having a company website has become the status quo for doing business in the 21st century. However, it’s not enough to just register a domain name, set up your site, and call it good. Websites require ongoing maintenance and hosting services to ensure they operate smoothly and can be accessed securely on the Internet. As…
Read More8 Best Local Coffee Shops in Colorado Springs for Working Remotely
Over the last year, many companies and organizations, both large and small, have shifted to a culture of remote work, or at least a hybrid model that blends virtual and onsite interaction. While there are benefits to working remotely in Colorado Springs, it can also get a bit tedious. Some professionals even find it difficult…
Read More7 Best Places for Business Meetings in Colorado Springs
Selecting a location for your upcoming meeting may not seem like a big deal. However, there are several details to consider if you want it to run smoothly and be productive for your small business. For example, does the restaurant, cafe or conference center have the appropriate atmosphere and adequate space for the exact type…
Read MoreIs a One Page Website a Good Idea for Your Colorado Business?
In the sphere of web design, objective opinion abounds, especially on the topic of single page website design and whether you can have a one page website that is a search engine optimized or if it is wholly impossible. Allow us to add our objective opinion to the mix. 😜 What is a one page…
Read More8 Web Design Basics & Best Practices for Small Businesses in Colorado
By now there’s hardly a small business around whose owner doesn’t recognize the importance of having his business represented in cyberspace by an attractive, responsive website to attract prospective clients. Business owners know a sharp business website is far more than an Internet-based business card. It is a sophisticated marketing tool with the potential to…
Read MoreMM: What is Direct Mail Marketing?
The truth is out. Americans like getting mail. The physical kind that is, and the statistics back it up. Direct mail marketing can be an effective method of reaching your customers due to its versatility and customization.
Read MoreMM: Why You NEED to Update Your Website
Gone are the days of digital brochures. A new era of business websites is here. Websites that function more like comprehensive digital marketing platforms meant to drive leads, close sales, and build loyalty for companies.
Which is why if you haven’t thought about your website in a while, it’s high time to consider these 3 good reasons why you should give your website an update today.
MM: How to Use Social Media for Your Business
They’re not just a way to make us feel better about ourselves… they actual help us do more business. Reviews should be an integral part of your marketing. And that not just because I say so — well that too — but because research shows that 84% of people trust online reviews as much as personal recommendations.
Read MoreMM: What Makes a Good Logo?
A good logo design does three things: establish trust, create recognition, and attract (the right) customers. So when a company doesn’t have a good logo design, it can be the source for confusion, poor impressions, and even lost business.
Read MoreSeptember Marketing Guide
While we’re all enjoying those fresh fall beverages, the leaves are beginning to change, the evenings are slowly coming sooner — wait! — 4th Quarter is only weeks away! Don’t spill your drink or let panic set in. Just take a deep breath (of that amazing autumn air) and look forward at what’s next. In…
Read More12 Effective Features for Your Lead Converting Website
Having a website is a huge step in the right direction for marketing your business, but it doesn’t end there! It’s so much more than driving traffic to your site. How do you develop that buyer-seller relationship? It’s time to address lead conversion. Now that you’ve told the world and they have access to your…
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